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UNITED SELECTS MOMENTUM WORLDWIDE TO LEAD GLOBAL SPONSORSHIP MARKETING EFFORTS

(27 Sep 2012)United Airlines today announced the selection of Momentum Worldwide as the sponsorship marketing agency partner for the company’s consolidated global sponsorship portfolio. Momentum will join New York-based mcgarrybowen, the lead creative agency, and New York-based Horizon Media Inc., the media investment agency, to execute the airline’s advertising and brand building efforts.

After an extensive search which began in the spring, United identified Momentum as the strategic planning and activation sponsorship marketing partner that will help manage its portfolio of more than 25 sports and entertainment properties nationally and in its hub markets.
“We are excited to work with Momentum to elevate our sponsorship marketing efforts,” said Mark Bergsrud, senior vice president of marketing. “We have a significant portfolio and look forward to the depth and expertise Momentum will bring to further engage with our customers.”

"The people of Momentum are honored by this partnership with United Airlines – a company as passionate about creating positive value for its customers across every element of the brand experience as we are," said Momentum Worldwide Chairman and CEO Chris Weil. "We're excited to support their efforts, co-creating with their innovative team to explore new opportunities for building brand exposure and connecting with people in meaningful ways.”

New York-based Bajkowski + Partners LLC assisted with the sponsorship marketing agency search.

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